Want an early start on your New Years Resolutions?
Marketing Plans are good.
You need to know yours if you’re part of a network or affiliate marketing program.
Products and services are good…if they’re good, that is. You need to know the benefits and features of your product or service. And of course you have speak sincerely from personal experience.
But when you puke out the usual prospecting materials, same as everyone else, you blend into the woodwork.
No one knows who you are. You’re just part of the white noise.
Now, if you project confidence and authority…
If you know how to listen to what people want.
If you know how to inspire trust.
And you line those up with something people want.
Anything else, your business will have a very short shelf life, no matter how good the product or service is.
Simply because so many people are doing the same thing.
And you become one of “them.”
Unpleasant truth. But still true.
Be a brand. Be your own “thing.”
And have a business that will last forever, no matter what the marketplace does.
It’s one thing to be uncomfortable in your “comfort zone.”
It’s another to bust it altogether.
Hang out with me for a couple of minutes while I get my oxygen back.
Everything is a matter of perspective.
There is no one who hasn’t dealt with adversity.
Whether it’s losing a loved one or losing a playoff game, there’s no one who hasn’t had to figure out how to come back from something bad.
I saw a saying recently, something about how our difficulties define us. To be precise…
Some people are lost in the fire.
Some people are built in it.
I don’t know if that’s totally true. I think how we deal with our successes…how we grow into the person who handles the responsibility to live up to them, defines us just as much.
But that’s a topic for another time.
These past few days I interacted with people whose worlds were rocked because their favorite football team lost.
And also people who faced life-changing adversity and made choices right then and there to learn, grow and appreciate.
I’m not criticizing the person who’s broken up because their football team lost. I celebrate the fact that nothing worse happened to them today.
I’m certain that something will. It’s part of life.
One of the people who faced something really rough happened to use a process I developed in How To Receive, and expanded on in Mind Intensive and Mine Flip.
When the fire comes, what do you want to do?
Who do you want to be?
Appreciate what you’ve got.
And build your inner strength for what’s coming.
Have a great week,
I’m writing this on Sunday morning, a couple of days after a few tragic incidents on “Black Friday.”
(I’m really not. This is the 2015 update of a piece I originally wrote in 2008. But…keep going. It’s worth your reading time.)
For those of you not in the United States, this is the day after the American Thanksgiving holiday when many stores offer sales with deeply discounted items.
These sales have become a phenomenon over the past few years, with stores opening at 5:00 am and people lining up the night before to buy a very limited quantity of deeply discounted items.
In New York a Walmart employee was trampled to death by the oncoming crowd as the doors opened. And in California a customer shot and killed two people in an apparent rage about some item that was in high demand.
Many people are prepared to take these two incidents and use them as a symbol of everything that is going wrong in the world.
I’d like to offer a completely different perspective: I think this is a time to recognize just how essentially right things really are.
These are sad events, but not unprecedented. As I was telling a friend of mine, I can imagine an out of control crowd rushing to
get scarce loaves of bread, or medicine, or any number of things that were once considered necessities for survival.
So the fact that the rush was on for electronics or toys, things that are nice but not necessary is a sign of increased prosperity.
Indeed, this was a case of manufactured scarcity. Collectively, we decide to assign importance to certain items that really have nothing to do with our actual survival. We will continue to breathe in and out whether we have that new computer or not.
Our children will love us whether they get the hot new toy or not.
A deliberate condition of scarcity was engineered and created by the stores themselves, to entice people to come in and act out of fear. The media bought into it, with stories about the Black Friday sales and people lining up days before.
I remember attending one of these a couple of years ago. We were at a Best Buy store in Connecticut at 5:00 am, thinking we’d be among the first to be there. We were greeted by multiple police cars, dogs, television news trucks, and thousands of customers who arrived before we did.
That was the end of our Black Friday shopping excursions. Never again.
As I said, the retailers and media co-created the conditions that contributed to these deaths – along with us. Those who lined up outside the doors participated in the frenzy. We have choices in how we think, how we act and what we allow into our consciousness.
So with that, let me leave you with a few pieces of good news….
1. I predict a change in the way these sales are administered, and they may even disappear altogether. The retailers and the media don’t just create public opinion. They respond to it as well. Walmart is no doubt reeling from bad publicity surrounding this event. Black Friday sales are now associated with corporate and consumer greed. No business wants that connection.
2. For every act of chaos, greed and desperation that occurred on Black Friday, there were hundreds, even thousands of acts of civility, kindness and generosity. These weren’t reported in the media.
Doors were held open for senior citizens and children.
Children’s eyes lit up when parents bought special presents for them, and parents hearts melted with the reactions of their kids.
Strangers bonded in a shared sense of humor of the absurdity of the circumstances they were in.
Spouses had hot breakfasts waiting for their partners when they returned home.
Some minimum wage retail workers found a sense of dignity and personal empowerment in being assertive towards large groups of people. Some of these same workers received more money than usual based on the volume of sales they processed.
And some of these workers experienced something unpleasant enough, it inspired them to ask for more out of their lives. Somewhere on Friday a decision was made by a Walmart or Radio Shack worker to go back to college.
It really is a matter of where you choose to put your focus.
Three lives taken and an attitude of greed.
Or a self-correcting marketplace and many acts of compassion and grace.
I know where I’m choosing to focus!
Well, that prediction about Black Friday disappearing altogether…
Nope, not so much.
It’s become a sport as much as anything else, and so has making fun of it.
We need routine and structure. We need “the sale.”
We need the marketing cycle to trigger our buying frenzy.
And some of us don’t. I don’t hear or feel that, other than to buy for those who do.
And I don’t judge or think less of them for it. I have my own routines and cycles on which I’m dependent.
It’s part of being human.
But I do love the fact that we can poke fun at our silliness.
And with the volume of problems facing us…the fact that a significant part of the world has been programmed to despise liberty…
Who will hate and kill in the name of a God with which they couldn’t possibly be connected….
Who will raise their kids to do the same…
Well, there are lots of answers to that.
Black Friday shopping isn’t my favorite one.
But it isn’t the enemy either.
Not when we still get to connect with our neighbors.
Not when anyone with a phone and wireless connection and enough desire can break through from the programming of generations past.
And change their whole existence.
Be grateful for manufactured scarcity of a Black Friday gadget.
Then go make your own.
They’ll line up to buy it!