Promotion Or Persuasion…Which Works For You?
When you’re interacting with people, and you have something to sell, or some action you would like others to take, is your first instinct to promote or persuade?
Give me a couple of minutes, and let me promote promotion. (smiling)
Break the word down for a second. To promote is “pro-mote.”
To move something forward.
In other words, you put it out front and center.
If what you’re promoting is important, or something you feel good about, it’s fun.
It’s effortless. It gives you a burst of energy when you do it.
And it’s usually very persuasive.
Hey, there’s that other word!
*** ***
I’m not going to position myself as a marketing expert, although there are things I have marketed very successfully.
I am however, an expert on human behavior and motivation.
And if you don’t think there’s a connection between motivation and marketing, you’re not seeing the same things I am.
All of us can understand the emotional differences between promotion and persuasion. When you’re persuading, the feeling is you’re trying to get someone to do something they wouldn’t ordinarily do.
Persuasion isn’t a bad thing. When the action you want someone to take is a proper energy exchange, it feels good.
And it’s a science as well. There are a lot of great books about persuasion, one of the best being Influence: The Psychology of Persuasion, by Robert Cialdini.
Promotion or persuasion…as if it were an either/or thing. 
*** ***
The discussion can go on forever. So let me just promote some of my thoughts on the subject.
Good persuasion doesn’t involve a contest of wills with another. It’s not a clash of egos to see who has the most juice. When it’s done well, everyone feels good about the interaction.
No losers. Just winners.
And good persuasion doesn’t have to be simply influencing people to join a noble cause or buy a product or service that will change the world.
It’s perfectly cool to promote your nutritional products, soap flakes, gas additives, lawn mowing services, etc.
People buy from, vote for and donate to people they know, like and trust.
And people will generally know, like and trust you when you’re being yourself, and radiating joy and enthusiasm.
And they’ll like you when you create an atmosphere of positive energy around you….also known as keeping your complaints private, not public.
They will move away from you when they perceive an attempt to convince.
Or when you move in fear, or greed, or any other kind of weakness.
If people sense you’re moving in their best interests, or if they see you as strong and capable, they’ll line up behind you…
…unless they don’t see themselves as worthy of being around a strong person.
Then you don’t want that person too close to you anyway.
So line up with things you feel genuinely good about. Or are at least fun. Or necessary.
And promote them.
And get strong, and capable, and good to be around.
Your Pal,
Larry
HOW TO RECEIVE. The class starts Sunday, May 1. Registration closes Saturday April 30. This is me promoting it. I know how good I am at delivering the goods. I know how good it will be for the right people. If you’re one of them and the circumstances line up, you’ll register. It’s the start of something BIG.
Happy Easter
You will achieve, succeed, prosper, even love…
…only as far as your personal narrative permits.
Not an ounce more.
In other words, if you see yourself as worthy of receiving all the good stuff, you will always find a way to make it your reality.
And if you don’t, all the tricks, gizmos, gadgets, and programs won’t matter.
This Easter, a day of love and light, a day of becoming closer to God, however you perceive him/her/it…
Give yourself permission to partake of the bounty of this world.
Give your loved ones the greatest gift you can…
Be a role model of giving…
and receiving.
The material, financial, romantic and spiritual blessings of humanity are all lined up for you.
Now line up with them.
Happy Easter.
Get What You Want…Without Crashing
You Don’t Have To Be A Hostage To Your Mistakes
.
.
.
I’ve made choices based on greed, and scarcity, and fear of loss.
I’ve hurt people based on my own hurt, and wanting revenge.
.
I’ve put people down in order to make myself seem bigger by comparison.
I’ve hurt strangers, acquaintances, friends, and people who I love dearly and intimately.
I’ve done wrong many times in my life.
And of all these mistakes, the biggest one I’ve made is allowing them to dictate how I saw myself and what I did in the future.
And I am thrilled to say…that is a mistake I have learned to avoid repeating.
*** ***
Let’s start with one important thing, my friend. Making mistakes is part of the human condition.
.
.
We’ve been given the power of observation and reason, so we get to learn from experience.
We’ve been given the gift of humor. We get to reframe our screw up’s from tragic to funny. We get to laugh.
We’ve been given the power of forgiveness. We can carve out a space of love and compassion for anyone who has done anything.
.
And it needs to be said….there is no one here who hasn’t made mistakes. We’re supposed to.
It’s one of the only two ways we learn. We learn from failure, and we learn from success.
We do what feel right and we learn not to do that which has consequences, internal and external.
So why the heck shouldn’t we continue to put ourselves out there?
.
.
Is it possible that emotion of continued anger is their mistake, directed at you?
And of course the truth: no one is harder on us than ourselves.
We beat the crap out of ourselves for our errors, what we did, what we failed to do.
And often, we have the voice of someone in our head – that parent, that boss, that lover – who continues to kick us, sometimes from the grave.
*** ***
Well here’s a news flash, my brothers and sisters…
There is no one here who hasn’t made mistakes.
It’s who we are. It’s how we grow.
Whatever you did, or didn’t do, you made choices based on the consciousness and the awareness you had then.
You were hurt at the time, or scared, or angry, or greedy.
You’re stronger now.
And whatever you did, you gave someone else an opportunity to grow. And learn. And find compassion.
And right now…in this red hot moment, you can learn to make a daily habit of love, and laughter, and celebrating life.
And you are perfectly positioned to let go of anger, disappointment and fear.
And you are perfectly positioned to replace them with grace, and confidence, and laughter, and ease.
And you are perfectly positioned to choose your path.
.
Graduate.
And move onto the next school.
Live.
Love.
Laugh.
Feel good. We all deserve it.
Yes, you too.
*** ***
What We All Want
( This is the slightly edited version of this note. Two sentences contain material that is absolutely beautiful and true…but aren’t G-Rated. Message me if you want the two lost lines. 
)
HOW TO RECEIVE starts May 1.
Details available at www.HowToReceive.info
*** ***
People move in self-interest. They want what they want.
That’s exactly the way it should be.
We’ll get to work on you want in a minute. (wink)
*** ***
I was having a discussion with one of my coaching students. She’s a talented speaker and trainer, and looking for ways to break through some self imposed limitations.
One of the things we’re working on is finding a way to get her written material in front of more eyeballs. It should be seen…it’s very life affirming and positive.
The problem is that her stuff is packed with messages about growth and spiritual development.
Sounds good, but…
Most people won’t work for “spiritual development.”
They work for money. And security. And success, however they define it.
(which is almost always money)
This woman is in love with her content.
As she should be.
It’s great content. But no one will read unless they perceive something real in it for them.
They work for profit.
As it should be.
People do what benefits and prospers them.
They work for profit.
As it should be.
Because when you have money, power, love, excitement, romance, extra candy bars, etc…
…you have it to give.
When I work with people it’s on a higher plane.
We elevate the level of discussion.
But we go after good stuff.
Money.
Love.
Flat belly, toned arms, firm butt.
Stuff that feels good.
We can operate on the spiritual plane of grace.
Because our tank is filled.
*** ***
Let’s do it…you and me and a few others who are ready to receive more.
HOW TO RECEIVE starts Sunday May 1.
Eight weeks of gentle but firm movement….
towards getting you ready to claim all that profit…
as it should be.
Peace Out!
Larry
*** ***
“Larry’s influence has helped me embrace, acknowledge and appreciate whatever is going on in my life. I feel myself growing in confidence and stature as I rediscover the imaginative creative magnificent ME. I’m seeing life from a whole new perspective, loving this idea of playing BIG, right now it feels like an overarching radiance, beginning to notice far reaching
ripple effects as I dance through life, creating a splash and inviting people to join in.”
Emily P.
United Kingdom
-
HOW TO RECEIVE
Teleclass Begins Tuesday January 3, 2012. For More Information Or To Register, Click The Image. 
How To Juggle (and Change Your Life Forever)
"I’ve coached with Larry before and always came away with something good that I could use. Last winter I hit a bad patch of doldrums — just couldn’t get out of my own way. I definitely needed a jump start and figured that Larry was the man to do it. I told Larry I needed someone to kick my a** - in a good way - and he has done a great job. As always. Thanks to Larry, I’m back on track physically, mentally, and emotionally, and I’m getting stuff done.
B.K.
Washington
"Larry’s influence has helped me embrace, acknowledge and appreciate whatever is going on in my life. I feel myself growing in confidence and stature as I rediscover the imaginative, reactive magnificent ME. I’m seeing life from a whole new perspective, loving this idea of playing BIG, right now it feels like an overarching radiance, beginning to notice far reaching ripple effects as I dance through life, creating a splash and inviting people to join in."
Emily P.
United Kingdom
"Larry has a gift for telling it like it is, has a real, down to earth approach to motivating people to jump not just ahead in their lives, but onto a whole new higher plane than ever thought possible."
Katherine A.
Maryland
"In a world where so many people are stuck in a metaphysical morass, Larry has a uniquely tender ability to reach out from the heart and touch your soul."
Richard C.
Massachusetts
"Working with Larry was very helpful and gave me a lot of strength. And I feel things for me are moving forward, I have a long way to go, but I’m confident in my path."
Timor P.
Israel
"Larry positively impacts my life in ways I am regularly surprised at, and am incredibly grateful for. He seems to have devoted his life to the enlightenment, freedom and liberation of ALL of us. A human being with such HUGE love and great intention is undeniable. He is simultaneously humble yet powerful. Wise yet playful and lighthearted. A great teacher, yet just one of us, learning as he goes. He inspires me to do and be all
those things, too. A person doesn’t have to have it ALL figured out to lead another up to their next level, they just need to have gone a little before them. We are all here to uplift and inspire each other, and Larry gets that. I would recommend him as a guide to anyone. If you feel drawn to him, GO with that."
Liz M.
California
"Woo Hoo! connecting with you has already sent me in such a good direction! Thank you Larry."
Dianne C.
Massachusetts
"Larry is so spontaneous and has a wonderful gift of bringing joy, laughter, seriousness and his expertise in psychology that makes the time fun, uplifting and enlightening."
Phyllis S.
Virginia