How Does Your College Look To High Schools? To Parents? To Kids?
What Will Happen When People Think Of Your College As A Welcome Visitor, Not An Intrusion?
Do me a favor, please…
Imagine your office making arrangements for your college representatives to be on the road for weeks at a time.
They’re covering two to five high schools per day, plus college fairs.
How much return on investment are you getting for their time? For your money?
I can tell you what happens from an insider’s point of view, having been a school counselor and guidance director since 1992.
Most high school visits and career fairs are a waste of time and effort.
Representatives are minimally engaged. Counselors either draw the short straw to meet with the reps, or toss their graduate students at them.
Harsh, but true.
And the negative effect lasts beyond the visit itself. The college’s name is connected to a long line of liberal arts colleges (or obscure state schools) that deliver a generic, overpriced education to students who would be much better served by a less expensive, local program.
Sure, I know that’s not true. So do you.
But it doesn’t matter what we know.
What matters is expanding your territory, improving your college’s reputation and increasing the number of high quality applicants and enrolled students.
I can help you.
My name is Larry Hochman. I’ve worked at a nationally recognized, demographically diverse high school in Connecticut for over 25 years. In that time I’ve helped many students attend colleges they never even knew about, and begin rewarding careers.
I’ve also helped many colleges gain access to territories they’d never penetrated before, and bring in new, diverse, excited students.
And…I’ve moonlighted as a trainer and marketer in the personal and professional development fields, designing and presenting my own workshops around the United States.
I’ve seen what makes high schools welcome certain colleges and their admissions counselors, and what makes them close their doors when they see others coming.
I’ve seen what makes students and parents think of some colleges as “hidden gems” and what makes other colleges seem like overpriced traps to others.
And I know how to help your entire crew, from deans of enrollment management to the brand new admissions counselor be seen as more effective…
Because they become more effective.
I can help your admissions program…
* Become better at talking with individual students.
* Be seen as an attractive option for parents.
* Gain a better reputation with teachers, counselors and administrators.
* Foster and maintain relationships with communities that pay huge dividends…short term and long term.
I am scheduling BETTER COLLEGE ADMISSIONS workshops beginning January 2018.
Full day workshops are available, as well as long term cohort group consulting and program audits.
This may be the best investment your office has ever made.
Contact Larry Hochman at (860) 944-7670 for a free consultation. Let’s see if we can work together to maximize your recruiting efforts and increase your reach.