If you use the principles of Attraction Marketing to build your business, you’re smart.
The number one reason for that is simply you’re not chasing your prospects…your prospects are chasing you.
But no matter what you do, unless you run tens and hundreds of thousands of dollars in advertising on a monthly basis, you will still need to show yourself to your future customers, clients and team members.
And even if you do advertise in such massive numbers that people buy or sign up, they won’t stay with you long term unless they feel good about what you represent.
That means they have to feel good about you.
They will dig.
They’ll dig deep down until they figure out what they’ve thrown down with.
And if they don’t like what they see, they’ll leave.
Sometimes they’ll ask for a refund.
Or sometimes they’ll tell others what a bad experience they had with you.
Sometimes they’ll just go away a little bit poorer, a little bit resentful, maybe a little bit smarter.
But make no mistake, they’ll dig.
They’ll find out about you, because you are what they invested in.
How great would it be if, after digging down into what they invested in, they love what they found?
It’s why the luminaries in the field keep saying the same thing over and over again.
Work harder on yourself than on your business.
Tony Robbins, Wayne Dyer, Brian Tracy, John Maxwell, Denis Waitley, all saying the same thing.
Modern day home business prophets: Diane Hochman, Ray Higdon, David Wood, Brian Fanale, Chris Record, Lisa Grossman…all using different words to say it also.
To have a successful home business, it’s not enough to just do it. You have to be it.
It’s what you want in the person you’re looking to join, buy from, partner with.
It’s what you’re looking for in the people you’re looking to sell to and sponsor.
You don’t want the dead anchor of negative energy, bad habits and finger pointing, unless you think that’s how things get better.
You don’t want to lead with massive greed and fear based advertising. It’s not sustainable.
And it’s a crappy way to do business, and to live.
Dig down into yourself.
Find the places where you are scared. Or angry. Or impatient. Or resentful.
And find the places where you love. And laugh. And have fun. And have the desire to live a better and fuller life than you have now.
Dig down into yourself.
So that when others do the same, they will love what they find.
When you dig into yourself, what parts do you celebrate? What parts are you looking to fix? Which parts are a really good calling card for your business?
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