Your Words have the power to make someone’s world totally different than it is right now.
I received a lesson in that back in 1996. And that lesson is just as powerful today as it was 21 years ago.
It certainly is for me. And maybe it is for Jason as well.
If you’re going to build a true following…
If you’re going to inspire people…
If you’re going to make people ask,
“Hey, when is (insert your name)’s next note going to come out?
You have to be different from what everyone else is doing.
Your stuff has to look different. It has to feel different. It has to be different.
YOU have to be different.
And yes, there are certain things you should do that everyone else in your space is doing.
There is correct marketing and incorrect marketing.
There is correct branding and incorrect branding. There is correct sequencing and incorrect sequencing.
And if you do what everyone who does it correctly and being successful is doing, you will get successful yourself.
But if you look and sound like everyone else, what sets you apart?
And what kind of satisfaction are you getting from your operation?
In a digital medium, it usually comes back to your words.
We respond to pictures, and to sounds.
And if you’ve got good ones, by all means, use them.
But we are human beings. We are thinkers.
We really respond to the world around through symbols.
The images they evoke.
The stories they tell, and the ability of the listener to place themselves in the middle of that story.
To become inspired to go places with you.
To earn respect, admiration and trust. Even love.
Practice the gift you’ve been given.
Live in ways that make the words more profound and authentic.
And create something profound and beautiful. For yourself, and for others.