My lesson from the Apple Store: you don’t have to be anyone besides yourself in order to succeed.
When you see every kind of person in the world wearing those black Apple tee shirts, you realize there’s a place for everyone.
You also realize you will fit in, because someone in that store already looks like you.
You also know they know their stuff. Everyone is connected to the unlimited fountain of knowledge that is Apple’s database.
So when I went looking to see why my iPhone wouldn’t hold a charge, I knew the folks in the Apple Store would have the answer.
I wound up plunking down $84.00 for a new battery.
But I walked out feeling good. Not manipulated. Not with a salesperson up my butt, which is the experience I’m used to when I walk into a store.
And that’s the experience most of us give people when we approach them about buying our home business product or service.
Or when we approach people about joining our team.
What if you were so confident in your product or program that you felt like it sold itself?
What if you were so confident in yourself, you let people come to you?
And let them explain what they wanted, without you bothering them?
And give them their options, with what’s best for them, not you?
You would stand out from most of the other people in your space.
You would be safe.
People would walk away from you feeling better, not worse.
Energized and comfortable, not keeping their guard up.
Like I said in the video above, if you’re in a quality program, the important marketing stuff has already been done for you.
Let it do its job.
You do yours…
Make it safe for others to be themselves.
And watch the magic happen.