The Bigger Risk…

Any time you invest in something…in a new product or training, or service or any kind, you’re taking a risk.

Not just with the money you spend, but in the potential embarrassment and disappointment if it doesn’t work…or if you don’t give yourself fully to the effort.

And of course the bigger risk is holding still, allowing opportunities and abundance to pass you by…because you were paralyzed by fear, bad habits, or not enough self-worth to jump on board.

Look at HOW TO RECEIVE.

Start with the ebook.

Next teleclass starts in May. It may be your time!

Fishing, Farming and Fear Of Loss

Disclaimer at the beginning: I am not a marketing expert.
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If that’s what you’re looking for, RUN, don’t walk to my wife, Diane Hochman.  She’s the best I’ve ever met.
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BUT….I am a motivation expert.
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I know what moves people, what inspires fear, what inspires hope and what helps people make changes that last a lifetime.
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So when I’m promoting my products or services (especially HOW TO RECEIVE) I will pull out some of what I learned from the world class marketers around me.
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And come to find out, there really isn’t that much of a difference between what they do and what I do.
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Marketers want you to bond to them.  They want to create an emotional connection between their brand and your sense of well being.
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They want you to feel a sense of belonging with them.
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So much so, that if they put out a crappy product (New Coke comes to mind) you’ll stick with them anyway.
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***   ***
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In that sense I might be different from traditional marketers.
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My product IS my brand.
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There is no seperation between what I do and who I am.
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And if I endorse someone else’s work (think Diane Hochman again) it’s because I’m a 100% believer in it…from personal experience.
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Here’s the other side of it…
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Pepsi, Nike, General Motors, and any sports team you can think of doesn’t care about your qualifications.
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They just want you as part of the pack…as long as you have the cash to get in the door.
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In that sense, what I do is FISHING.
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I cast a wide net…but it has more holes.
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If you’re not the right one, I want you to swim through it.
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Get it?  I want to entice everyone.
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I want to lift everyone up…show them what’s possible…
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Show them they CAN live a life of adventure and abundance.
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But I also know many won’t have the commitment to make it happen.
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They’ll complain and look to forces outside themselves.
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Sometimes people who’ve read and listened to me for years.
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I don’t want to kick them out of the maze.
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I love the letters I get from someone I inspired that day, even if they don’t stick with the program long term.
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Even if they don’t buy any of my stuff.
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But I know my brand is based on RESULTS.
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I’m only as good as the last person who says…
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“Larry, because of what you taught me, I made $8000.00″
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“Because of what you taught me, I had a super fantastic romantic week.”
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“Because of what you taught me, I’ve got business coming in all over the place to my new center.”
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“Because of what you taught me, I didn’t take a path that was wrong for me.  I took one that helped me get up in the morning excited about going to work.”
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“Because of what you taught me, I’m a millionaire.”
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All true stuff, even though the quotes aren’t exact.
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THAT’S the kind of person I want to play with.
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In that sense it’s like FARMING.
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I want to find people who are interested in feeling better, doing better, having RESULTS.
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And I want them to invest in my products or services.
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***  ***
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The marketers will probably tell me I shouldn’t write this long a letter, and not peel back everything that happens on the inside.
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And if I wanted to sell a million “somethings” they’d be right.
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And I do want to sell a million units of HOW TO RECEIVE
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…To the right people.
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Because my reputation, the results people get ARE my brand.
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And here’s where I take a lesson from the marketers…
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I create time-sensitive offers.
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Like the one I have now…
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The Ebook version of HOW TO RECEIVE.
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Which is going to cost $47.00.
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But has a Pre-Launch special of $9.97.
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But only until tomorrow.
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On Sunday, it’s back up to $47.00.
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And with a huge marketing campaign behind it, so that lots of eyeballs see the offer.
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That’s FEAR OF LOSS.
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Being afraid to miss out on something good, so you act NOW.
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Truth: it’s also a way of bringing the right people to me.
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Of giving a little extra motivation, so someone who was sitting on the fence will jump off and invest in themselves.
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Then we collect some stories of success.
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(Maybe yours!)
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And let the world see what’s possible.
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And let them pick up HOW TO RECEIVE.
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Brand equity.
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FISHING…casting the nets, looking for the hungry people.
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FARMING…raising people up, turning seekers into finders.
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FEAR OF LOSS…opening up a door, and inviting them to walk through before it closes.
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That’s my kind of marketing.
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Jump in with me.
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HOW TO RECEIVE.
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Your Pal,
Larry
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It will not be spoken of again after Saturday.
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Under ten bucks for a book that can help you get robust, romantic and rich.

For a bunch of people, it already has!

CLICK HERE for HOW TO RECEIVE, the pre-launch special.
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What You Already Know In Your Heart

(And you know this because you’ve been the same way with other people.)

The people around you don’t want you to change.

They have an interest in keeping you exactly who you are, what you are, where you are.

Even if they tell you they hate the way you are right now.

They don’t want you to change.

(At least most of them.)

Because if they did, they’d either leave, or learn to love you unconditionally as you are right this minute.

And here’s the part you already know in your heart…

Without a profound change in the way you operate in the world, you’re not going to get what you want.

How do I know that?

Because if you’re reading this, you’re dissatisfied with some aspect of your life.

And someone told you to take the safe and secure route.

How’s that workin’ out for you?

People want you to be who you are so you won’t leave the bad relationship, or challenge the boundaries of it.

People want you to be who you are so you can make them feel comfortable in their mediocrity. If you get rich, if you lose weight, if you find a lover, it’s a challenge to them.

That old saying, “Misery loves company?” Turns out it’s true!

People want you to be slaves to the economic condition you’re in. That’s so they can keep you in the job that serves them.

And guess what?

You don’t get to blame any of them.

I suppose you could. And maybe that anger is the thing that motivates you to try something different.

But usually that anger just makes you bitter. It keeps you where you are, getting more and more unhappy each year.

Everyone I’ve worked with who has broken through…got their lover, took the weight off, made piles of money, fixed the broken relationships…

They all had one thing in common…

They decided to stop being pissed off at everyone else.

AND…they decided to stop being pissed off at themselves.

They learned how to receive.

Because, (and this is gonna knock your socks off)…

Everything you’re looking for…it’s also looking for you.

You just need to learn how to line up with it.

That’s what we do in HOW TO RECEIVE.

It’s the masterpiece of my 20 years as a professional counselor, coach, educator and entertainer.

It’s the look on someone’s face when they figured out what they’re capable of.

It’s the phone call I got from the person who got their first $10,000 check.

It’s the email I got from the lady who snuck away for a second from her romantic getaway weekend to tell me how much fun she’s having.

Put yourself in any of those situations.

Feel what’s possible.

And then realize you’re only a simple decision away from it…

Deciding you’re worth learning HOW TO RECEIVE.

Then it’s plugging into the system that works every time.

Because what you’re looking for is also looking for you.

HOW TO RECEIVE.

Eight mind blowing weeks.

Hard work.

Studying.

Doing.

Laughing.

Maybe crying.

Letting go of years of frustration.

Doing it.

Feeling whole again.

Profoundly good.

Supported.

HOW TO RECEIVE.

What you’re seeking is also seeking you.

Your Friend,
Larry

Awesome and Terrifying

Disclaimer right at the beginning…

I am not a refugee. Never was, in the true sense of the word.

When we lost power last Saturday we had one rough night. The rest of them were spent either at a world class resort in southeastern Connecticut, or at my sister in law’s house in suburban Boston.

I never thought I would starve, or freeze.

I did think there was the possibility of death or injury by falling trees or power lines.

I even thought about the possibility of civil unrest…that there might be those who would take advantage of the temporary breakdown in the normal rules of society.

But my brain doesn’t choose to stay in that place.

But I’m fully aware of how good I have it.

Anyway, this is a story about last Saturday night.

Winter Storm Alfred, the first major October snowstorm in the northeastern U.S. since 1987.

My wife was finishing up a conference she was speaking at in Las Vegas.  So it was just the girls and me.

The power had been off at that point for about five hours.

We had the candles going.  We had the flashlights ready.  We were all huddled into Jill’s bedroom, which was away from the side of the house where falling trees could do the most damage.

Around midnight I remembered a propane tank that was outside in the possible path of a falling oak. Not particularly looking for any explosions that night, I put on my snowboots and headed out.

I made a mad dash, picked up the tank, ran under a bunch of shaking trees and put it safely in the middle of the front lawn, where there was no danger of it being smashed.

Then I just sat on the front porch and took it all in.

There wasn’t much to see, since all the streetlights were out.

It was more the sounds.

Our neighborhood is heavily forested. Lots of older oak and pine trees. It borders reservoir property, so the woods are abundant.

Every few seconds I heard a deep, resonant crack.

One of those tall, majestic trees bent and cracked under the weight of the snow.

It was too early for a storm.  The trees weren’t ready for the 12 inches of wet snow that fell.

Some of those cracks were followed by a secondary boom.

The sound of a tree hitting a house.  Or a fence.  Or a car.

And the scattered thunder and lightning with the occasional siren from a fire engine in the distance.

There was nothing to do but take it in.

It was awesome and terrifying at the same time.

We got through the night. Next morning, we surveyed the damage.

Three trees down on the property, including the dogwood in the front yard.  I’ll miss my old friend.

Lots of branches down, including one that hit the garage. It’ll need a patch job.

And every one safe and sound.

An eight day odyssey of finding the warmth of family and the concern of friends, not to mention our own resourcefulness.

And knowing just how rich we are.

What if it went the other way? What if the propane tank got hit? Or a live wire came down in a bad place?

I’m not thinking too deeply on that one.

Here’s what I am thinking on…

Control what you can control.

Get yourself prepared for whatever comes along.

Learn to appreciate and enjoy the things you don’t control.

Believe it or not, that appreciation gives you more control over things and circumstances than you thought possible.

Successful people prepare.

Failures perseverate.

Successful people enjoy.

Failures enrage.

Successful people see opportunity in everything.

Failures close the door of possiblity.

Your Fortunate Friend,
Larry

Who Stole Your Dream?

I got a note from a woman I partner with once in a while for group classes. She’s an amazing speaker and trainer, and just about everyone she meets wants a piece of her energy. She’s magic!

The note she got was about a class we were going to start for a group of people local to her, mostly elderly women. She was doing a speaking engagement and a few of them asked about one on one and small group coaching.

Their goal? Find meaning and purpose in their lives.

That in itself was pretty astonishing. Just about everyone I work with has a specific thing they want.

Top two: breaking through barriers to business success and finding a romantic partner.

So both of us were really excited to work with this group. They had all the other stuff they wanted. They were secure financially. They had husbands (although I got the feeling the fun had gone out of their relationships a long time ago).

Yesterday, one of the ladies, who was the group “spokesperson” sent my friend an email…

She said one of the other women had talked to their son and daughter about our course and they both told their mom not to sign up.

They said the whole law of attraction/thoughts and beliefs- make- your- reality -stuff is all hocus pocus and meant only to sucker people out of money.

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I was a little sad…for a moment.

Someone had invaded their space. They had a moment of clarity, when their souls were asking for more than the existence they were used to.

Then they let people talk them out of their bliss.

I could go on all day about the economic system we live in being hocus pocus and meant only to sucker people into working for less than they’re worth and living halfway.

But I won’t. That’s a choice people make. More about that in a couple of days when I write Part Two of THE WALL STREET SWAN DIVE.

***   ***

The truth is this…every once in a while a window opens in your life.

You get a view of what’s possible. If you want more money, more security, more energy, more passion, more whatever…

You see yourself IN that place. Not outside looking in.

And you either jump at it…quickly…

Or the window closes.

And it will open again. Always does.

But you stop believing in your ability to jump through that window.

You lose the balls to tell your well meaning (usually unhappy) friends and relatives to mind their own business.

And months or years go by.

Wasted time.

Dude…it’s your life.

Not your brother. Not your sister. Not your husband or wife.

You have to learn to trust those angels whispering in your ear.

Or as they said in “Poltergeist”…

“RUN TO THE LIGHT!”

Who stole your dream?

No one.

Because you let them.

No one takes your dreams without your cooperation.

I don’t care if these ladies join up with us, or someone else down the road.

I don’t feel like spending my emotional energy on it, other than to share the story with you.

But let’s be real with each other here…

If you think sharing “Happy Thoughts” on Facebook is going to get you the money/romance/health/peace you really want…

You and I both know better.

At some point, you commit.

At some point, you say…

“Dammit I, (insert your name) am worth more the investment in myself.”

“I, (insert your name) am worth shutting out the voices of mistrust and negativity.”

“I, (insert your name) am going to move in courage, not in fear.”

And in that moment, you tilt the Universe in your favor.

A window opens somewhere.

And you either take the leap…

Or you watch it close, and go back to posting “Happy Thoughts” for a few more months, or years.

No one stole from you.

Move in boldness, my friend.

It’s what separates the “could have beens” from the I AM’s!

Your Friend,
Larry

The window is closing on YOUR 75% discount for the upcoming HOW TO RECEIVE teleclass.

Details ONLY to subscribers of BARRIER BREAKTHROUGH TRAINING.

Scroll up and look to the right side of the page.

Then let the magic begin.

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