Time Is Your Friend, Not Your Enemy

“I have always thought that TIME was the biggest enemy to my business… how I was running out of time to accomplish my goals and truly enjoy the fruits of my labor.

Larry Hochman worked with me for 5 minutes and helped me reframe that negative into a positive.

Instead of seeing time as an enemy, I now see it as my biggest ALLY, because it’s this feeling that time is running out that will help me never to waste a moment of it.

If you don’t know Larry, you should… and check out his website, too — many cool things to be found there!”

Dr. Bob Clarke

Sometimes others say it better than you do…or I do!

Thanks, Bob!

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Doesn’t matter who says it.

The most important thing is to approach your life with the joy of knowing you were given it as a gift…

and that you are a steward of that gift. Use it wisely, generously and courageously.

Much Love,
Larry

Dr. Bob and Dr. Rosemary have some great stuff going on. Nothing I like more than professionals who decide to take an unexpected turn in life. (Kinda like myself!) Check them out here.

Posture

Posture doesn’t come from tricks, techniques or the magic marketing words (though those certainly help you get attention).

Posture comes from the CONFIDENCE of knowing who you are.

And it comes from projecting your self-respect and POWER onto those who are looking for it.

Try improving your physical posture for a little while…at least two or three days.

Catch yourself when you slouch and commit to straightening up, like our friend in the illustration.

See if it challenges how you see yourself, and how the world sees you.

How To Never Make More Than Ten Dollars An Hour

A while back I saw a post in my Facebook newsfeed. It had something to do with the merits of a job as a babysitter.

Being a guy who used to use them for my kids, I appreciate the value of a good babysitter. Someone who kept our kids safe and entertained.

And that value? About four or five bucks an hour, at least back in the old days!

So I responded…that’s what the market will pay…eight dollars an hour, give or take. (I adjusted for inflation.)

Boy, was I corrected quickly! It’s all the way up to ten bucks an hour!

Here’s my take on it: it’s great money…if you’re a teenager, or someone who can take that ten dollars an hour and feel like the richest kid on the block.

For someone who wants to live life abundantly, with the liberty and choices that money brings…what’s the difference?

It never occurred to the people jumping up and down on me about the two dollar difference, that their MINDSET was off.

Well, it wasn’t “wrong.” But their thoughts and emotions about money and what they were worth were locking them into an income limit of ten dollars an hour.

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Here’s my question to you…

What are your thoughts and feelings locking you into?

Where is your mental and emotional ceiling on…

* Money?

* Love?

* Security?

* Health?

You may not know the answer to that question, but I promise…you have one.

If you believe it’s possible to receive more than you have now…

If you believe you are worth more than you’re living now…

If you’re willing to start on something good, for a really small investment.

(Less than an evening’s worth of babysitting wages)

Pick up a copy of HOW TO RECEIVE.

If not, that’s fine. Everyone gets to live their life however they want, as long as they aren’t hurting
someone else.

But no belly aching about what you don’t have, at least not to me.

And no complaining about the economy or the job market.

Because believe it or not, when you learn HOW TO RECEIVE, you begin to create your own economy around you.

Tag….You’re It!

Your Pal,
Larry

Know why babysitters – even good ones – don’t get more than ten bucks an hour (usually)? Supply and demand. If your sitter leaves, there are usually plenty of others to replace her (or him).

You are paid based on your leverage and your value in the marketplace.

Mostly you are paid on what YOU believe your worth is.

Because you will make a thousand big small choices that will determine how others respond to you…

…and how much value you bring to them…

…and how much money (and other good stuff) you’ll receive.

Decide if you want to receive more, by letting more of yourself come out to play!

Fishing, Farming and Fear Of Loss

Disclaimer at the beginning: I am not a marketing expert.
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If that’s what you’re looking for, RUN, don’t walk to my wife, Diane Hochman.  She’s the best I’ve ever met.
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BUT….I am a motivation expert.
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I know what moves people, what inspires fear, what inspires hope and what helps people make changes that last a lifetime.
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So when I’m promoting my products or services (especially HOW TO RECEIVE) I will pull out some of what I learned from the world class marketers around me.
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And come to find out, there really isn’t that much of a difference between what they do and what I do.
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Marketers want you to bond to them.  They want to create an emotional connection between their brand and your sense of well being.
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They want you to feel a sense of belonging with them.
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So much so, that if they put out a crappy product (New Coke comes to mind) you’ll stick with them anyway.
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***   ***
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In that sense I might be different from traditional marketers.
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My product IS my brand.
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There is no seperation between what I do and who I am.
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And if I endorse someone else’s work (think Diane Hochman again) it’s because I’m a 100% believer in it…from personal experience.
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Here’s the other side of it…
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Pepsi, Nike, General Motors, and any sports team you can think of doesn’t care about your qualifications.
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They just want you as part of the pack…as long as you have the cash to get in the door.
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In that sense, what I do is FISHING.
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I cast a wide net…but it has more holes.
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If you’re not the right one, I want you to swim through it.
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Get it?  I want to entice everyone.
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I want to lift everyone up…show them what’s possible…
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Show them they CAN live a life of adventure and abundance.
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But I also know many won’t have the commitment to make it happen.
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They’ll complain and look to forces outside themselves.
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Sometimes people who’ve read and listened to me for years.
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I don’t want to kick them out of the maze.
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I love the letters I get from someone I inspired that day, even if they don’t stick with the program long term.
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Even if they don’t buy any of my stuff.
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But I know my brand is based on RESULTS.
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I’m only as good as the last person who says…
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“Larry, because of what you taught me, I made $8000.00″
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“Because of what you taught me, I had a super fantastic romantic week.”
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“Because of what you taught me, I’ve got business coming in all over the place to my new center.”
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“Because of what you taught me, I didn’t take a path that was wrong for me.  I took one that helped me get up in the morning excited about going to work.”
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“Because of what you taught me, I’m a millionaire.”
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All true stuff, even though the quotes aren’t exact.
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THAT’S the kind of person I want to play with.
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In that sense it’s like FARMING.
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I want to find people who are interested in feeling better, doing better, having RESULTS.
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And I want them to invest in my products or services.
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***  ***
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The marketers will probably tell me I shouldn’t write this long a letter, and not peel back everything that happens on the inside.
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And if I wanted to sell a million “somethings” they’d be right.
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And I do want to sell a million units of HOW TO RECEIVE
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…To the right people.
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Because my reputation, the results people get ARE my brand.
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And here’s where I take a lesson from the marketers…
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I create time-sensitive offers.
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Like the one I have now…
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The Ebook version of HOW TO RECEIVE.
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Which is going to cost $47.00.
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But has a Pre-Launch special of $9.97.
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But only until tomorrow.
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On Sunday, it’s back up to $47.00.
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And with a huge marketing campaign behind it, so that lots of eyeballs see the offer.
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That’s FEAR OF LOSS.
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Being afraid to miss out on something good, so you act NOW.
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Truth: it’s also a way of bringing the right people to me.
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Of giving a little extra motivation, so someone who was sitting on the fence will jump off and invest in themselves.
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Then we collect some stories of success.
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(Maybe yours!)
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And let the world see what’s possible.
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And let them pick up HOW TO RECEIVE.
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Brand equity.
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FISHING…casting the nets, looking for the hungry people.
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FARMING…raising people up, turning seekers into finders.
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FEAR OF LOSS…opening up a door, and inviting them to walk through before it closes.
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That’s my kind of marketing.
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Jump in with me.
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HOW TO RECEIVE.
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Your Pal,
Larry
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It will not be spoken of again after Saturday.
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Under ten bucks for a book that can help you get robust, romantic and rich.

For a bunch of people, it already has!

CLICK HERE for HOW TO RECEIVE, the pre-launch special.
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FREE AIR!! (How To Receive)

As Diane and I were heading out of Dodge (also known as driving to New York to visit relatives) I thought it would be smart to make sure all her tires were inflated.

(And by the way, this is kinda sorta gonna be about marketing, but even if you aren’t a marketer, you can plug this into any part of your life you’d like.)

Now in the almost 14 years we’ve been living in Bristol, Connecticut, I’ve always gone to the same gas station to inflate my tires. Not only is it free, they even have a built in tire gauge on the air hose. You can make sure you’re getting the right amount of PSI, and not have to worry about whether your gauge is in that little pocket on your door.

It shouldn’t come as a surprise that it’s also the gas station I most frequently fill up at. You bring me in with free air, not to mention convenience and a couple of cents less than most of the other stations, and I’m yours.

So when I drove in a few weeks ago and the air compressor had a hand-written “Out of Order” sign on it, it was no big deal. I still gassed up there, but drove to another station that I noticed had an air compressor…also free.

Good thing too. The front passenger tire was pretty low.

About three weeks went by and the “Out of Order” sign was still there. Actually it was replaced by a different hand written sign.

This time I went to the other station and filled up the tires.

Then I filled up the tank.

That kinda sorta turned into my station of choice.

Not every time.

But it achieved what the professionals call Market Penetration.

It got a piece of the action.

What it did was inject an emotional connection.

I began to associate this station with convenience, safety and – for lack of a better term – giving a gosh darn about its facilities.

No, I didn’t say gosh darn.

Bring it back around, Baby!

Whether you’re marketing, seeking out a lover, looking to run with a different crowd, lose weight…anything….

What you put out to the world, and the people in it, determines the EMOTIONAL CONNECTION they have with you.

And that in turn determines who you attract, what you attract, who you run with.

Looking to suck up every morsel from every sale?

You’re a greedy *^#$!…whether it’s true or not.

(And if you’re charging for something the rest of the world takes for granted, it’s probably true.)

Looking to give and give and give, and not worry about receiving?

You’re a patsy. People will take from you. And it won’t be the people you want to hang with.

It’ll be the people who take without giving as a way of life.

Looking to give to others, with enough self-respect and confidence to expect a fair exchange in return?

You’re in the ZONE!

Now you’re safe.  You’re also competent, attractive and open for business.

Give it away…within reason.

Your Pal,
Larry

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Crazy 77% off sale on HOW TO RECEIVE ends on Saturday.  $9.97 through 11:59 pm Saturday.  After that, we’re at the regular price of $47.00.

CLICK HERE to rev up your attraction motor!

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