Fishing, Farming and Fear Of Loss

Disclaimer at the beginning: I am not a marketing expert.
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If that’s what you’re looking for, RUN, don’t walk to my wife, Diane Hochman.  She’s the best I’ve ever met.
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BUT….I am a motivation expert.
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I know what moves people, what inspires fear, what inspires hope and what helps people make changes that last a lifetime.
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So when I’m promoting my products or services (especially HOW TO RECEIVE) I will pull out some of what I learned from the world class marketers around me.
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And come to find out, there really isn’t that much of a difference between what they do and what I do.
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Marketers want you to bond to them.  They want to create an emotional connection between their brand and your sense of well being.
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They want you to feel a sense of belonging with them.
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So much so, that if they put out a crappy product (New Coke comes to mind) you’ll stick with them anyway.
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In that sense I might be different from traditional marketers.
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My product IS my brand.
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There is no seperation between what I do and who I am.
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And if I endorse someone else’s work (think Diane Hochman again) it’s because I’m a 100% believer in it…from personal experience.
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Here’s the other side of it…
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Pepsi, Nike, General Motors, and any sports team you can think of doesn’t care about your qualifications.
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They just want you as part of the pack…as long as you have the cash to get in the door.
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In that sense, what I do is FISHING.
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I cast a wide net…but it has more holes.
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If you’re not the right one, I want you to swim through it.
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Get it?  I want to entice everyone.
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I want to lift everyone up…show them what’s possible…
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Show them they CAN live a life of adventure and abundance.
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But I also know many won’t have the commitment to make it happen.
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They’ll complain and look to forces outside themselves.
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Sometimes people who’ve read and listened to me for years.
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I don’t want to kick them out of the maze.
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I love the letters I get from someone I inspired that day, even if they don’t stick with the program long term.
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Even if they don’t buy any of my stuff.
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But I know my brand is based on RESULTS.
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I’m only as good as the last person who says…
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“Larry, because of what you taught me, I made $8000.00″
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“Because of what you taught me, I had a super fantastic romantic week.”
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“Because of what you taught me, I’ve got business coming in all over the place to my new center.”
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“Because of what you taught me, I didn’t take a path that was wrong for me.  I took one that helped me get up in the morning excited about going to work.”
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“Because of what you taught me, I’m a millionaire.”
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All true stuff, even though the quotes aren’t exact.
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THAT’S the kind of person I want to play with.
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In that sense it’s like FARMING.
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I want to find people who are interested in feeling better, doing better, having RESULTS.
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And I want them to invest in my products or services.
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The marketers will probably tell me I shouldn’t write this long a letter, and not peel back everything that happens on the inside.
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And if I wanted to sell a million “somethings” they’d be right.
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And I do want to sell a million units of HOW TO RECEIVE
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…To the right people.
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Because my reputation, the results people get ARE my brand.
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And here’s where I take a lesson from the marketers…
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I create time-sensitive offers.
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Like the one I have now…
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The Ebook version of HOW TO RECEIVE.
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Which is going to cost $47.00.
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But has a Pre-Launch special of $9.97.
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But only until tomorrow.
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On Sunday, it’s back up to $47.00.
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And with a huge marketing campaign behind it, so that lots of eyeballs see the offer.
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That’s FEAR OF LOSS.
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Being afraid to miss out on something good, so you act NOW.
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Truth: it’s also a way of bringing the right people to me.
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Of giving a little extra motivation, so someone who was sitting on the fence will jump off and invest in themselves.
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Then we collect some stories of success.
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(Maybe yours!)
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And let the world see what’s possible.
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And let them pick up HOW TO RECEIVE.
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Brand equity.
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FISHING…casting the nets, looking for the hungry people.
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FARMING…raising people up, turning seekers into finders.
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FEAR OF LOSS…opening up a door, and inviting them to walk through before it closes.
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That’s my kind of marketing.
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Jump in with me.
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HOW TO RECEIVE.
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Your Pal,
Larry
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It will not be spoken of again after Saturday.
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Under ten bucks for a book that can help you get robust, romantic and rich.

For a bunch of people, it already has!

CLICK HERE for HOW TO RECEIVE, the pre-launch special.
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FREE AIR!! (How To Receive)

As Diane and I were heading out of Dodge (also known as driving to New York to visit relatives) I thought it would be smart to make sure all her tires were inflated.

(And by the way, this is kinda sorta gonna be about marketing, but even if you aren’t a marketer, you can plug this into any part of your life you’d like.)

Now in the almost 14 years we’ve been living in Bristol, Connecticut, I’ve always gone to the same gas station to inflate my tires. Not only is it free, they even have a built in tire gauge on the air hose. You can make sure you’re getting the right amount of PSI, and not have to worry about whether your gauge is in that little pocket on your door.

It shouldn’t come as a surprise that it’s also the gas station I most frequently fill up at. You bring me in with free air, not to mention convenience and a couple of cents less than most of the other stations, and I’m yours.

So when I drove in a few weeks ago and the air compressor had a hand-written “Out of Order” sign on it, it was no big deal. I still gassed up there, but drove to another station that I noticed had an air compressor…also free.

Good thing too. The front passenger tire was pretty low.

About three weeks went by and the “Out of Order” sign was still there. Actually it was replaced by a different hand written sign.

This time I went to the other station and filled up the tires.

Then I filled up the tank.

That kinda sorta turned into my station of choice.

Not every time.

But it achieved what the professionals call Market Penetration.

It got a piece of the action.

What it did was inject an emotional connection.

I began to associate this station with convenience, safety and – for lack of a better term – giving a gosh darn about its facilities.

No, I didn’t say gosh darn.

Bring it back around, Baby!

Whether you’re marketing, seeking out a lover, looking to run with a different crowd, lose weight…anything….

What you put out to the world, and the people in it, determines the EMOTIONAL CONNECTION they have with you.

And that in turn determines who you attract, what you attract, who you run with.

Looking to suck up every morsel from every sale?

You’re a greedy *^#$!…whether it’s true or not.

(And if you’re charging for something the rest of the world takes for granted, it’s probably true.)

Looking to give and give and give, and not worry about receiving?

You’re a patsy. People will take from you. And it won’t be the people you want to hang with.

It’ll be the people who take without giving as a way of life.

Looking to give to others, with enough self-respect and confidence to expect a fair exchange in return?

You’re in the ZONE!

Now you’re safe.  You’re also competent, attractive and open for business.

Give it away…within reason.

Your Pal,
Larry

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Crazy 77% off sale on HOW TO RECEIVE ends on Saturday.  $9.97 through 11:59 pm Saturday.  After that, we’re at the regular price of $47.00.

CLICK HERE to rev up your attraction motor!

Audio Rant: SHOW ME YOUR TEETH!

Click Here To Listen

Five minutes of intensity.

Strength builds on Strength.

Not on weakness or desperation.

And not on well-meaning but vague and toothless “good intentions.”

Strength.

Get some in 2012.

Start now.

Much Love (The Tough Kind if need be),
Larry

HOW TO RECEIVE starts in three hours and 31 minutes.  Rock on, Baby!

More Semi-Random (But Profound) Thoughts

A collection of stuff recently published.

A lot of our “take-aways” – the things we use to guide how we think and what we do – come from those little nuggets we discover here and there.

Maybe you’ll find one or two here!

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When someone doesn’t keep their word with us, we become conditioned to stop believing them.  It’s only natural. Same thing works within ourselves. So what say you start making little promises to yourself that you actually keep…and then build from there?

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People will do more for someone else than they will for themselves.  So…act as if that someone you’re doing for is your best self you haven’t met yet…and DO for them!!!

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If you haven’t stayed up all night at least five times working on your dream, it’s not important enough to you for it to come true.

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Everyone is someone’s child.

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When you stop giving a $%#! about what others think of you, weak people will run away.  And you will become very attractive to strong, rich, powerful, sexy, happy people.

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Confidence is usually quiet.  But it sure does know how to party. (I turned that into one of my signature quotes.)

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You can have doubt, and fear and suspicion.  You can be shy about taking a risk.  You can question the motives of those who market to you, offer their help and expect an exchange of energy.  You can do anything you want.

When you’re done with the skepticism, go someplace quiet and ask yourself if that hesitation, that lack of trust and commitment is a big part of what’s held you back from the happiness and success you crave.  (What a powerful word….CRAVE!)

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You understand that lifting people up – genuinely – especially on the Internet makes you irresistible, right?

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You won’t get anything you “need.” The energy of lack creates more of the same.

Now DESIRE….that’s another story.

How Not To Give A *#%! About What Anyone Else Thinks Of You…

What I really should have called HOW TO RECEIVE.

No, not really. In the first place, I rarely swear.

In the second place, it’s only a small part of the way to get more good stuff in your life.

But it is a part of it.

It’s what holds people back from taking risks.

It’s what holds people back from facing their fears and smashing through them.

Because for many of us, our biggest fear is the disapproval of other people.

It’s why the Number One fear out there is public speaking…

We don’t want to be laughed at.

I get it. I don’t enjoy being laughed at either.

Then again, I really don’t worry about it.

I am secure in my own skin…and in my own sense of worthiness.

It’s what allows me to take risks.

It’s what allows me to get in people’s faces and say what they need to hear.

It’s what lets me give them the tough but unconditional love they really need.

It’s what lets me tell them to give me their money in exchange for something good that I have.

And it lets me have a hell of a good time!

Check out this video for an example. The guy holding the camera was maybe the worst waiter I ever had at a restaurant.

I had the cajones to say it about him while he was videotaping me say it.

Not bad for a guy who grew up desperately wanting to be liked…and willing to sell his soul to make it happen.

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So short version…

The way not to give a *#%! about what other people think of you is to feel REALLY good about yourself.

And having that high self esteem is a great start.

And having the good stuff in life – the love, the money, the hot bod and laughing face – is an expression of that self-esteem, plus some really good habits.

I boiled it down to a science.

Step by step.

Twenty years of counseling and coaching experience.

Lots of mistakes.

And lots of successes.

HOW TO RECEIVE.

Come play!

Your Pal,
Larry

And here’s a secret…

When you stop giving a *#%! about what other people think of you…

Weak people will run away.

And you will become VERY attractive to strong, rich, powerful, sexy, happy people.

And you’ll start living like they live.

And you’ll start getting the things they have.

It’s Step Three in the process of HOW TO RECEIVE.

It’s how one of my students became a multimillionaire.

And how a bunch of them got rid of energy vampires and replaced them with best friends, lovers and great partners of all kinds.

Still think you’re gonna sit in that little space of worrying about what other people think, and break through to what you want?

You know better.

Step up.

Value YOUR opinion of you.

Put away the need for approval from anyone else.

Receive, Baby!!!

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