I enjoy social media as much as the next person…maybe more!
I love the connections, the friendships, the exchanges, the laughs.
But if you’re a marketer, there is a HUGE difference between the skills of drawing a crowd on Facebook, Twitter, LinkedIn, your blog…and whatever skill, product, expertise you bring to the world. The greatest social networker isn’t necessarily the greatest (fill in the blank).
Too often people sign onto something because the marketing was great. But the product or service didn’t live up to the build-up.
And the other way around is true too. People who don’t know the in’s and out’s of social media have something that can be life-changing.
So…if you have something you think the world should know about, I would love you to post it here. Don’t be shy. And don’t worry if you don’t know the “tricks of the trade.”
That was the status I put up on Facebook on Friday. And I meant it! There are many, many talented people who have something to offer the world.
And in the digital age, with a market of around seven billion people, they should be reaching that market pretty easily.
Since there is often a disconnect between how good something is and how well it is marketed, I wanted to give some of my friends a way to let the world know what they have. With 4000 or so Facebook friends and a pretty active timeline, I figured it would be a good thing for them.
Four hours after I put out the note, number of people who took me up on the offer…One.
And I’m putting that person right here, as well, since I use this service and I believe in it also…
DeAnna’s comment was telling as well…
“So true, and as the old adage goes, let us not confuse busyness for productivity. Networking is a skill in and of itself but unless your specific job title is ‘networker’ or ‘socializer’, time spent social-media-ing must not overshadow time spent sharpening the proverbial ax, so speak.”
The whole thing points to the real problem…
Most people don’t succeed in their business because they don’t have enough confidence in what they do and who they are.
Social media is great to let people know the benefits of what you do.
It’s also a great place to hide out and pretend you have a business.
But if you don’t promote, how will people get to know you?
I heard a great analogy. If you open a Subway restaurant, but only let six people know about it, it won’t do you much good.
And if you only stay open a couple of hours a week, and not the same hours, you’ll never get enough momentum to build your business.
And I doubt Subway will let you keep your franchise for very long. It weakens the brand.
So…if you’re in business, your first job is to get STRONG AND CONFIDENT about what you have to offer.
Your own stuff? Make it the best you got. And let people know…especially when someone wants to promote you!
Someone else’s stuff that you’re distributing? Own it!
Find that mix of fun and fury…the one that tells people you’re attractive to be around…
…and that there is substance behind the stuff.
This is the way I have helped many people find the confidence and self-respect to expect good stuff to come to them.
Because when you know you’re good enough, the world tilts in your favor.
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