You don’t need to leave your old career to start your new career.
I used to think there was no way you could be someone who worked as a counselor and be an entrepreneur at the same time.
I used to think it was a conflict of interest to try and help people, and also try and sell them something.
Of course that’s silly on many different levels.
Every counselor, social worker, psychologist who works in private practice has to let people know they’re in business. They have to sell their ability to help others.
And even the ones who work for an agency, or a hospital or a school…they sometimes have to go out and represent who they work for. Otherwise they lose out on clients, and they place their job in danger.
But more important than that, is this…
Anyone who markets something and can still look at themselves in the mirror has to believe in what they’re marketing.
You have to believe what you’re selling is good for the people you’re selling it to.
Otherwise, whatever money you make might pay your bills, and it might get you cool toys and vacations.
But it won’t give you any peace or satisfaction.
And if you have something that’s good for people, why wouldn’t you want to offer it to them?
And why wouldn’t you want to be the one making the money, instead of someone else?
Once I figured that out, marketing became a lot easier…and more fun.
I kept my counseling career, but began another career at the same time.
And in some ways it turned out my marketing career helped people more than my counseling career.
Whatever you’re doing: teaching, manufacturing, truck driving, military, health care, anything…
You can always add on another career.
You can go slow, with a plan to build it out over time.
You can make a drastic change in your life, if that’s where you are.
And of course you can go somewhere in between.
But you don’t have to be embarrassed about being a marketer.
Just be a good one.
Learn the skills.
Get the right mindset.
Be OK with making mistakes.
Stop worrying about what other people think.
Have fun with it.
And use your new career to help people with your product or service. And be OK with making money at the same time.
What’s your current career?
What would like to see happen in your next career? Do you have a plan to get there?
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